What Experts Say

What Experts Say I.

Palic (2015) discusses what athletes can learn from Ronaldo's social media use. First you need to realize the potential of social media in doing smart PR - have social media presence! Secondly, use social media for financial gain - Ronaldo earns over 500 million for Nike from social media. Thirdly, know that you are dealing with active audience that considers everything you say. Fourthly, leave a digital footprint which will make your opinion count even when you are off sports. Finally, share information that benefits people - you owe them that much.

For college athletes, social media has many benefits. According to Miller (2016), students using social media are able to see their true identities. Miller says that they are able to portray themselves outside athletics. Again, college athletes are able to keep in touch with family and friends who might be away from where they are studying. Communication and peace of mind is important for any athlete. Although much has been said about the negative effects of social media, but used responsibly and appropriately, it has a lot of benefits or athletes. 

What Experts Say II

,,Athletic departments have overcome the notion that social media is a risky medium" (Hipke & Hachtmann, 2014). They have devised innovative way to get revenue. However, social media within colleges is strictly regulated by the National Collegiate of Athletic Association (NCAA). ,, Athletics departments in schools are tasked with regulating student behaviours to protect both the students and the department"  (Sanderson et al., 2015). There are a myriad of benefits that a college athlete can benefit from, its use is encouraged. However, it is important to consider the NCAA regulations, your department's policies as well as the overall internet netiquette. On the other hand, as much as social media use among college athletes should be regulated, the policies should not be so restricting such that they deter student's involvement in social media. The research of Sanderson et al. (2015) found out that ,,policies portrayed social media as restrictive". Students find the messages they are given to be conflicting. In this regard, social media policies should be tailored in ways that explains to students how they will benefit from social media and how they can use it to their advantage